Nice to meet you.

I help brands see around corners.

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As a consumer foresight and innovation strategist, I translate cultural shifts, category change, and emerging consumer needs into actionable growth opportunities for CPG, food, beverage, wellness, and personal care brands.

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My sweet spot is the front end of innovation: identifying whitespace, building platforms, shaping concepts, developing product territories, and helping teams decide where to play, how to win, and what ideas are actually worth pursuing.

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Equal parts researcher, strategist, dot-connector, and “wait, there’s something interesting happening here” person — I turn signals into stories, and stories into strategies.

I live in Raleigh, NC with my husband, two sons, and golden retriever Berdie.