Hi - I'm Elizabeth
I turn cultural shifts into ideas people want.
Helping brands spot what’s next and turn it into innovation that works in the real world.
I help ambitious brands figure out where the world is going and what they should do about it. By blending cultural foresight, consumer insight, and innovation strategy, I transform scattered signals into opportunity spaces, product ideas, positioning territories, and actionable growth plans. Because the best trend work should not just predict the future. It should help create it.
Featured Projects
The Future of Beverages
Turning cultural foresight into actionable innovation platforms for a global beverage company
The Future of Memberships
Turning cultural change into new models of value, relevance, and loyalty for a national membership organization.
The Future of Comfort
Turning emerging behaviors and unmet needs into new possibilities for footwear innovation.